Launching a content magazine on WordPress

The client already had a corporate website implemented on React.
The task appeared — to create a full-fledged content magazine with a publication management system.

Key constraints:

• minimum budget,
• rapid implementation,
• no rewriting of the main site,
• maintaining a unified UX/UI,
• correct SEO architecture,
• integration with the existing authorization system (via tokens).

In fact, it was necessary to add a separate CMS zone without destroying the current architecture of the product.

Create a WordPress-based managed blog:

• how to use an SEO engine to attract organic traffic,
• as a tool for publishing expert content,
• as an autonomous system with minimal costs,
• as a technically correct extension of the React product.

We chose classic WordPress (not headless) and hosted it.:

• in the subfolder of the main domain,
• on a separate server zone (VPS),
• with its own theme for a single design.

Integration via tokens.

There was already a personal account on the main site.
If the user is logged in to the main system, the authorization must also work in the log area.

The scheme is implemented: React → token issuance → transfer to WP → server validation → session synchronization

Unified design:

• developing your own WP theme.
• full compliance with the React website UI.
• adaptive layout (desktop + mobile).

SEO architecture:

• setting up correct URLs.
• implementation of tag logic.
• pagination.
• s
• micro-markup.
• server redirects.

Efficiency:

• query optimization.
• minimizing third-party plugins.

working on a VPS without CDN and without cache plugins.

Stage 1. Technical design

• preparation of technical specifications.
• study of architecture.
• definition of the integration model.

Stage 2. Layout and test environment

• development of design layouts.
• adaptive layout.
• preparing the test environment.
• configuring page routing.

Stage 3. Backend and integration

• implementation of tag logic.
• search implementation.
• newsletter integration.
• SEO settings.
• integration of authorization through tokens.
• testing and launching.

The project looked simple, but in practice it included:

• integration of two different stacks (React + PHP),
• syncing authorization,
• unified UX support,
• correct SEO routing inside a subfolder,
• no degradation of performance.

This is not «just a blog», but a hybrid architecture.

Business results:

• organic traffic growth.
• reducing the publication time of materials.
• The publication is handled by 1 specialist without the participation of developers.
• the client is satisfied with the price/result ratio.

Technical results:

• a fully integrated CMS area.
• authorization is working correctly.
• SEO readiness.
• no conflicts with the React infrastructure.