VIP ITALIA Technology Partnership and redesign

VIP Italia is a service business in Italy.
The website was developed by an outside Italian team.

The client did not come to us for the development of a new project, but for normal support.
Over time, the support turned into a full-fledged development and actual product redesign.

Client’s problems:

• tasks were completed in weeks instead of days
• high cost of support
• low reaction rate
• difficulties in communication
• lack of flexibility

Technically, the project was difficult:
WordPress with Laravel under the hood, careful architectural work and pixel-perfect layout were required.

For businesses, this meant one thing — a slowdown in growth.

Project objectives:

• speed up issue release
• improve the stability of the website
• reduce the cost of support
• improve UX and appearance
• switch the website from the «support» mode to the «development» mode

Predictability, speed and growth of indicators were considered success.

It was:

• ~10 pages
• Slow task implementation
• Technical errors
• Outdated design
• Unstable work

Become:

• 20+ pages
• Tasks are implemented in packages without delays.
• Completely updated design
• Increased download speed
• Stable technical architecture

We have taken the following steps:

• gradual redesign without a complete rewrite of the project
• expanding the site structure
• optimization of WordPress + Laravel bundles
• elimination of technical debt
• improved download speed
• regular SEO settings
• security work

The focus is not on «features», but on sustainability and development.

The work has been carried out for more than 3 years.

Format:

• tasks are collected in packages
• implemented in blocks
• constant interaction with the business owner

Team:

• 3 specialists
• dedicated support department

Without SLA and formal regulations — through direct communication and trust.

We have achieved the following results

• the site has grown from ~10 to 20+ pages
• the deadline for completing tasks has been reduced by a factor of
• the speed of the website has been increased
• conversion rate increased
• 3+ years of continuous cooperation

We do not «maintain the site», but enter into the business process.:

• We do not propose migration for the sake of migration
• we don’t stretch the tasks
• We work through a gradual evolution
• We consider support to be part of the growth strategy

This is a product support format, not technical support.

The client received:

• predictable speed
• stable product
• modern design
• conversion rate growth
• a technology partner instead of a contractor
• The project continues to scale along with the business.