Creating a corporate website

The Saltanka company is engaged in the production of products and regularly participates in government and commercial tenders. Despite the experience, the company did not have an official website, which meant that potential customers could not quickly familiarize themselves with the company’s activities, product range and documentation.

It was necessary to create a modern corporate website in a short time, which would become a digital business card of the company and increase the trust of potential customers and partners.

We had several tasks ahead of us:

• to develop a corporate website based on WordPress;
• adapt a ready-made template to the corporate identity of the company;
• structure the product catalog;
• post company information and documentation;
• create a news section;
• prepare a website for indexing by search engines;
• provide the ability to edit content independently.

Additionally, it was necessary to refine the existing logo in accordance with the customer’s wishes.

The main task was not to create a unique design, but to achieve a professional result in conditions of a limited budget and short deadlines.

It was necessary:

• make the most of the features of a ready-made template;
• keep a neat website appearance;
• adapt the interface to the company’s corporate colors;
• competently organize the structure of the product catalog;
• ensure that employees work comfortably with the management system.

The project was supposed to look like a full-fledged corporate resource, despite using a template solution.

WordPress adaptation. The WordPress CMS was chosen as the basis.

We have completed:

• installing the system;
• setting up the environment;
• removing unnecessary template functionality;
• configuring the site structure;
• preparation of the administrative panel.

Website structure development. A clear structure has been designed, including:

• the main page;
• product catalog;
• category pages;
• product cards;
• the company’s page;
• documentation section;
• news;
• contacts.

This structure allows you to quickly find the necessary information for both potential clients and the organizers of tenders.

Content filling. We have fully prepared the website for launch.:

• posted information about the company;
• we have issued a product catalog;
• uploaded images;
• added documentation;
• We’ve set up the news.

Updating the corporate identity. Based on the materials provided, the company’s logo was finalized and the color scheme of the website was adapted.

This made it possible to make the website more recognizable and bring it to a unified corporate style.

Setting up the administrative panel. A convenient management system has been prepared for the company’s employees.

The administrator can independently:

• add news;
• edit pages;
• change product cards;
• update documents;
• manage contact information.

After the completion of the project, instructions for working with the CMS were transmitted.

Basic SEO training. Before the launch, the basic SEO settings were completed:

• setting up the Title and Description;
• connecting analytics systems;
• website registration in webmaster services;
• setting up indexing;

preparing a structure for search engines.

After the launch, the company received an official corporate website, which was used as a digital business presentation.

This allowed:

• provide potential customers with a centralized source of information;
• use the website when participating in tenders and negotiations;
• increase trust in the company;
• refuse to send a large number of materials manually;
• get the opportunity to update information independently without involving developers.

After the completion of the project, the customer received:

• modern corporate website;
• product catalog;
• documentation section;
• the news publishing system;
• a convenient administrative dashboard;
• basic SEO training;
• a single corporate identity.

It’s not just a WordPress template website.

This is a digital business card of the company, which helps to confirm the reliability of the business, simplifies participation in tenders and provides potential customers with all the necessary information in one place.