Creating 3 landing pages

BP LOGISTICS EURASIA is an international logistics company working with:

• delivery of goods from the EU to the Russian Federation
• transit schemes through third countries
• by air transportation
• by sea transportation
• Delivery of correspondence to China , Russia

The task is to create separate landing pages for different business areas to attract targeted applications.

The work was carried out in several stages:

• development of design concepts
• working out the structure and meanings
• layout and assembly on Tilda
• preparing for launch

A total of 3 landing pages have been implemented:

• landing for express delivery of documents in China, Russia (VR Express)
• EU → Russian cargo transportation landing through third countries
• home / brand concept pages

The project was implemented within the framework of agreements with individual TOR and stages.

The client had:

• complex logistics schemes
• non-standard routes
• legally sensitive language
• B2B audience
• long decision cycle

Needed:

• structure a complex product
• explain the mechanics of transit through Turkey, UAE, Hong Kong
• show reliability
• increase trust
• make a page that sells, not just describes

We have developed 2 concepts for the homepage and planted it on Tilda.

The task of the stage is to determine:

• visual style
• typography
• the structure of the feed
• emphasis on reliability and expertise
• the balance between «corporate» and «selling»

Logistics is about trust. Therefore, the design was based on:

• a strict grid
• clear blocks
• accents on routes
• schematic maps
• visualization of logistics flows

Express delivery of documents from China, Russia

A separate direction within the company.

Key meanings:

• own couriers
• daily flights
• delivery time 2-3 days
• lack of use of postal services
• safety and sealing
• the unique identifier of the shipment

We have structured the page according to the principle:

• market problem (slow and expensive services)
• the difference from courier companies
• Security and privacy
• Geography (Beijing, Shanghai, Guangzhou, Moscow)
• pricing plans
• application form

The task is to turn an operational service into a clear commercial offer.

This is the most complex project in terms of structure.

It was necessary to explain here:

• transit through Turkey
• flight circuits via the UAE
• sea routes via Hong Kong and China
• bonded warehouses
• free zones
• registration without customs clearance in a transit country

We have built the logic of the page as follows.

How it works: a step-by-step process from picking up the cargo to delivering it to the customer’s warehouse.

Route options:

• Via Turkey (car/ plane/ ferry/container)
• Via the UAE (by air)
• Via Hong Kong and Mainland China (Sea/Railway/ Auto/air)

Each route:

• with deadlines
• with positioning (fast / economical / for large batches)
• with a traffic pattern

The ability to pay through companies in:

• Hong Kong
• Turkey
• UAE

Working with currencies:

• USD
• EUR
• CNY
• AED

Full support of the transaction

• making declarations
• transit documents
• packaging
• certificates
• insurance

The platform imposes restrictions:

• limited customization flexibility
• the difficulty of working with dynamics
• the need for an accurate block structure

We:

• we have adapted complex B2B content to the Tilda modular system
• we have worked out a logical and understandable hierarchy
• simplified complex logistical formulations
• we have preserved the legal correctness of the wording

Project result:

• a structured product instead of overloaded descriptions
• dividing directions into separate funnels
• increasing the transparency of logistics schemes
• strengthening its position as an international operator
• ready-made landing pages for traffic and advertising

The company received:

• 3 separate tools for generating B2B applications
• clear packaging of complex services
• a scalable structure for adding new directions

It’s not just «build a landing page on Tilda».

This:

• packaging of a complex logistics model
• dealing with legally sensitive topics
• structuring a B2B product
• creation of separate commercial funnels
• visualization of international transit schemes

The project has shown that even a complex B2B product can be implemented on the constructor, if you correctly build the structure, meanings and architecture of the page.