for the presentation of VIP ITALIA technologies
About the project
Type:
3D motion / promotional and presentation videos
Scope:
beauty / medical / aesthetic tech
Geography:
Italy (Europe)
Format:
creating a turnkey 3D video series
Role:
full production (from concept to final rendering)
Stack:
Blender, Cinema 4D, Unreal Engine 5, After Effects
The client’s pain
The client needed to visually and clearly explain the work of their technologies and devices.
Static images and ordinary video did not allow us to show the processes «inside» and convey the value of the product to the end customer.
Static images and ordinary video did not allow us to show the processes «inside» and convey the value of the product to the end customer.
In fact, there was no high-quality visual content that could be used in presentations, advertisements, and exhibitions.
Task
The purpose of the project
- Visually show the principle of technology operation
- Simplify the explanation of complex processes for clients
- Create universal content for marketing and sales
- Increase the credibility of the product through high-quality 3D visualization
Scale
A series of several 3D videos:
- transit / izoj / lifemoj
- microjay
- lipoline
Separate videos about technologies and devices
The videos were used for:
- presentations
- advertising campaigns
- website and social networks
- offline events
Decision
We have implemented a full production pipeline.
Pre-production:
- briefing and concept development
- scripts and storyboards
- environment and object design
- animatics for matching timings
Production:
- 3D modeling (Blender)
- animation of scenes and cameras (Cinema 4D)
- materials, light, and rendering (Unreal Engine 5)
Post-production:
- compositing and effects (After Effects)
- color correction
- sound design and installation
What was the most difficult part
The main challenge is to combine medical/technical precision with visual expressiveness.
It was necessary not only to «do it beautifully», but to correctly show the processes that specialists and customers trust.
It was necessary not only to «do it beautifully», but to correctly show the processes that specialists and customers trust.
The project also required consistency between several tools at once:
modeling in one software, animation in another, and the final render in the Unreal Engine.
Was / became
It was:
- lack of high-quality visual content
- Complex technologies are difficult to explain
- emphasis on text and static materials
Become:
- a series of 3D videos
- visual demonstration of the processes
- universal content for marketing and sales
- strengthening the premium brand image
Why did it work?
We have built a complete production process: from the idea to the final render, without gaps between the stages.
The focus was not only on visual, but also on the business task of explaining a complex product in simple and understandable language through 3D.
The focus was not only on visual, but also on the business task of explaining a complex product in simple and understandable language through 3D.
Result
A series of professional 3D motion videos has been created, which are used by the client in marketing and sales.
The videos clearly demonstrate the work of technology and enhance the perception of the brand as technological and premium.
The videos clearly demonstrate the work of technology and enhance the perception of the brand as technological and premium.
The project was successfully accepted, and the client is satisfied with the result.
Video Examples:
https://www.youtube.com/watch?v=Vrsd9osLnek
https://www.youtube.com/watch?v=BbWg0uwpg14
https://www.youtube.com/watch?v=nDvy7Qag-X8
Customer review
E
Egor Andreev
«MORE Srl»