Development of a dental clinic website

The dental clinic «Zircon» needed a new website that would simultaneously serve as a presentation of the clinic, a catalog of services and a convenient tool for recording patients.

During the development, it was important not to limit ourselves to the standard template of a medical website. It was necessary to create our own visual concept, think over the structure of the pages and at the same time make the site convenient for further independent management by the clinic.

WordPress was chosen as the CMS, which made it possible to provide the customer with a full-fledged administrative dashboard for working with the content of the site.

The work began with the development of a visual concept.

Based on the brief and the customer’s wishes, we formed the website design in Figma, defined the visual style, typography, principles of building blocks and the main scenarios of user interaction with the website.

As part of the stage, we also developed:

The clinic’s logo;

UI Kit;

basic interface elements;

design of key pages;

adaptive versions of layouts;

visual states of interactive elements.

Special attention was paid to ensuring that medical topics did not turn the website into a typical clinic template. The interface was supposed to convey professionalism and inspire confidence in the potential patient at the same time.

We have formed a structure that allows the patient to quickly find the necessary information.:

• Main;
• Services;
• Prices;
• About the clinic;
• Reviews;
• Contacts;
• Online recording.

Special attention was paid to the services section.

Instead of a set of static pages, the structure «service → subservices» was created, thanks to which the clinic was able to expand the catalog without involving developers.

After the design was approved, we implemented adaptive layout in HTML, CSS and JavaScript, and then integrated it with WordPress.

The result is not just a set of static pages, but a fully-fledged managed website.

Through the administrative panel, you can edit the content of the site without contacting the developers, including information about services, prices, and other dynamic blocks.

This allowed the clinic to independently keep the information up-to-date after the launch of the project.

The website has implemented an online record form for a patient’s referral to the clinic.

At the same time, a separate system for managing doctors’ schedules was not integrated: the customer did not provide an API for the existing system.

Therefore, online recording is implemented precisely as a form of appeal, and not as an automated booking of free time in the calendar.

To work with reviews, a Yandex widget has been integrated, so that site visitors can view patient reviews directly on the site.

We have also enabled the necessary analytics counters and webmaster tools to track user attendance and behavior.

The site has been optimized for download speed and performance.

We have worked separately on displaying the interface on different devices, from desktop computers to mobile phones and tablets.

All the main pages and interface elements are adapted to different screen sizes without loss of structure and ease of use.

As a result, we have developed and launched a full-fledged dental clinic website with a unique design, its own logo and UI Kit, a catalog of services, prices, information about the clinic, an online registration form and the integration of reviews.

The clinic received:

• own logo and visual concept;
• a unique adaptive website;
• catalog of services with sub-services;
• WordPress-driven prices and content;
• online patient registration;
• integration of Yandex reviews;
• adaptive mobile version;
• basic SEO and analytical infrastructure.

The website is still in operation, continuing to serve as the clinic’s main digital representation and a tool for attracting patients.