Corporate website development

The team had a rather specific task: to create a modern corporate website that would represent the company, its line of business and key information for potential customers and partners.

At the same time, the project initially had a limited budget, so developing a completely unique design from scratch was impractical.

Instead, we chose a more rational approach: we used a ready-made WordPress theme as the basis, and then redesigned it together with the designer so that the site did not look like a standard template product.

At the same time, we developed the company’s logo and adapted the visual presentation of the website to the new corporate identity.

It was necessary to get a full-fledged corporate website without excessive complexity:

• to present the company and its activities;
• create a professional brand image;
• structure information for potential clients and partners;
• ensure the correct operation of the website on mobile devices;
• create a visually cohesive website within a limited budget;
• prepare a basic corporate identity, including a logo.

The main requirement was to find a balance between the cost of development, deadlines and the individuality of the result.

The project did not require the development of complex business logic or an individual platform.

WordPress made it possible to quickly get the necessary CMS and focus on those elements that really influenced the result: page structure, visual presentation, adaptability and convenience of further content editing.

However, using a ready-made theme did not mean that the site was simply installed from a template.

It was based on a ready-made WordPress theme, which the team redesigned to meet the project’s objectives.

Together with the designer, we changed the standard presentation of the template, adapted individual interface elements and visual blocks to get a more individual result.

This approach allowed us to avoid two extremes.:

fully customized development is redundant for a small corporate website;

An out-of-the-box website based on a ready—made template is too generic and poorly reflects the specifics of the brand.

The result is a solution that looks like a separate corporate website, but at the same time retains the advantages of a ready-made framework in terms of time and cost.

The Invest Fund Africa logo was developed separately for the project.

It became part of the overall visual system of the site and allowed us to bring the corporate identity of the project to a single appearance.

• we have developed the structure of the corporate website;
• adapted a ready-made WordPress theme;
• redesigned the visual elements together with the designer;
• implemented an adaptive version;
• We have developed a logo;
• have WordPress configured;
• We have prepared the website for further independent content editing.

As a result, the company’s corporate website was launched on WordPress with an adapted visual concept and its own identity.

The website solves the main tasks of corporate representation: it introduces the visitor to the company, forms the first impression of the brand and provides the necessary information to potential clients and partners.

At the same time, the project was implemented without excessive costs for the development of a completely unique system — the finished technological base was redesigned for a specific brand and business objectives.