Product catalog development

IMGMET is an industrial company engaged in the production, metalworking and supply of rolled metal products for corporate clients. The main audience of the company is industrial enterprises, construction organizations and the public sector.

At the time of the request, the customer already had a corporate website on 1C-Bitrix, but it has long been outdated and no longer meets the current business objectives. The lack of a full-fledged product catalog and automatic data exchange with the accounting system was particularly acute.

Our task was to create a new catalog site on the 1C-Bitrix platform with deep integration with 1C, which allows us to automatically update the assortment, prices and balances without the participation of employees.

Our tasks were as follows:

• develop a new corporate website on 1C-Bitrix;
• implement a full-fledged product catalog;
• integrate the website with the 1C system;
• automate data updates;
• ensure convenient work for employees;
• prepare the website for further SEO promotion.

The design was provided by the customer, so the main focus of the project was on the development, architecture of the catalog and automation of business processes.

The previous site worked on 1C-Bitrix, but used a simpler version of the system and no longer met the company’s requirements.

The main problems:

• obsolete website;
• lack of a full-fledged product catalog;
• the inability to automatically synchronize with 1C;
• manual updating of the assortment;
• outdated functionality;
• inconvenient website maintenance.

In fact, the corporate website served as an information page and could no longer effectively support business development.

As part of the project, we have completely redesigned the technical part of the website.

Product catalog

The new catalog has become the main element of the project.

We have implemented:

• more than 5,000 product items;
• Three main product categories;
• a convenient section structure;
• product cards;
• catalog filtering;
• payment application forms.

Thanks to the new architecture, it has become much easier for users to find the products they need.

Integration with 1C

The key part of the project was the automatic synchronization of the catalog with the corporate accounting system.

Automatically updated:

• Product range;
• Product characteristics;
• prices;
• leftovers in the warehouse.

The exchange is carried out according to the 1C → website scheme, so that the information on the website always corresponds to the company’s data.

Full synchronization starts automatically once a day without the participation of employees.

The administrative part

We have kept our employees working comfortably inside the familiar 1C-Bitrix platform.

You can use the administrative panel to:

• publish news;
• edit information pages;
• manage documents;
• process customer requests.

At the same time, the main catalog is fully supported automatically due to integration with 1C.

Additional functionality

In addition to the catalog, the following were implemented:

• feedback forms;
• cost calculation requests;
• importing documents;
• basic SEO setup;
• adaptive version of the website.

The main technical task of the project was integration with 1C.

It was necessary to ensure the correct operation of data exchange between the two systems, so that thousands of product items were automatically updated daily without the participation of employees.

The catalog structure was an additional complication. Despite the small number of main categories, each of them contained a large number of products and characteristics, which required competent data structure design and high system performance.

The use of the platform was determined by the customer’s requirements and the specifics of internal business processes.

1C-Bitrix provided:

• ready integration with 1C;
• stable operation of the corporate catalog;
• convenient administration;
• compliance with the company’s corporate standards.

After the launch of the project, the company received a modern corporate catalog with fully automated data updates.

The following results were achieved:

• automatic daily synchronization of the catalog with 1C;
• refusal to manually update the assortment;
• significant acceleration of the publication of new products;
• convenient management of information content;
• a single up-to-date source of product information;

The IMGMET project has become an example of how the integration of a corporate website with the 1C system can significantly reduce the amount of manual work and make the product catalog always relevant. Instead of the usual information site, the company received a full-fledged B2B tool with automatic synchronization of more than 5,000 product items, which greatly simplified website support and increased the convenience of work for both employees and customers.