How we built a partner platform for the European market from scratch

Prior to the launch of the partner platform, RentaHoliday did not have an affiliate accounting system at all.

Did not have:

• partner account
• widget generation mechanism
• transparent statistics
• automated commission calculation system
• partner network scaling tool

At the same time, the business wanted:

• enter the European market
• scale up partner connections
• minimize calculation errors
• eliminate data loss
• make the system transparent for partners

Key risks before launch:

• inability to track orders correctly
• errors in commission calculations
• loss of click-through and booking statistics
• lack of trust from partners
• lack of scalability

The growth of the partner network is impossible without the system affiliate engine.

Create a full-fledged SaaS Affiliate product that:

• allows partners to register themselves
• generate widgets for websites
• track clicks, redirects, and orders
• see confirmed commissions
• receive payments when the threshold is reached
• supports multilingualism
• scaled to the European market

It was:

• There was no partner system
• calculations were potentially done manually
• statistics were not systematically recorded
• there was no tool to connect new partners

Become:

• full-fledged affiliate dashboard
• widget system with unique UUIDs
• centralized statistics model
• automated commission calculation
• real-time data updates
• admin panel for payment management
• production-a product with real payouts

We designed the system as a SaaS product, not an «internal cabinet».

Architecture:

• Laravel 12 (PHP 8.2+)
• Livewire 3
• Tailwind 4
• PowerGrid
• js
• Spatie Permission

The key model of the system is WidgetStatistic.

The central essence:

• widget_uuid
• partner_uuid
• event type (click / redirect / order)
• order details
• status: pending / confirmed / cancelled / completed / paid

This allowed us to build a flexible statistical model without duplicating logic.

Widget generation. Partner:

• gets a unique UUID
• creates a widget (hotels / carsharing / transfer)
• adjusts style, language, adaptability
• gets the JS code for embedding

Each widget is tracked separately.

Cookie-based tracking (180 days):

• prefix rah_
• saving partner_uuid
• correct attribution of orders

This ensured transparency and stability of tracking.

Custom payout formula. Different types of products — different formulas:

• hotels: ((booking_amount — booking_netto) / VAT) / 2
• carsharing: (booking_amount / VAT) / 2
• Default VAT is 1.21

The hardest part was:

• correct separation of gross and net profit
• accounting for statuses
• order transition from pending to confirmed
• protection against double payments

Real-time statistics via Livewire:

• charts are updated without restarting
• the partner sees the dynamics by widget types
• The admin keeps track of payouts

Admin Panel:

• payment management
• partner tables
• order confirmation
• the paid mark
• export to Excel
• News management and FAQ
• multilingual translations

Multilingualism. Support for 6 languages:

• EN
• RU
• ES
• FR
• DE
• PL

Implemented via middleware + JSON files + translation models.

This allowed us to enter the European market without additional development.

The hardest part:

• architecture of statistics
• calculation of commission formulas
• synchronization of order statuses
• API security balance (CSRF disabled for save endpoint, but data validation)

The data flow had to be continuous:

Widget → click → redirect → cookie → order → pending → confirmed → payout → paid

Any mistake is a direct financial loss.

We didn’t make a «cabinet». We were building:

• a sustainable architecture
• a centralized statistics model
• a flexible payment system
• a scalable product

This is not a landing page. This is a financial instrument that directly affects the income of partners.

After the launch:

• accelerated connection of new partners
• reduced the number of errors in calculations
• the loss of statistics is excluded
• automated payment process
• A scalable SaaS affiliate has been created

The main thing is that the business has received a system that it can rely on when scaling in Europe.