How we have been supporting fintech projects for 5 years

When we connected, the sites were already running on WordPress.
The CMS was working, but:

• there was no SEO architecture
• there was no micro markup
• It took a lot of time to publish the content
• speed required optimization
• previously, other contractors worked

It was an operating business in the YMYL niche, with legal requirements, partner integrations, and constant changes in terms.

We needed not just a «layout designer», but a stable technical partner.

The main problems:

• manual publication of SEO pages (without structured logic)
• absence schema.org
• inability to flexibly manage blocks (FAQ, author, instructions)
• low rate of change implementation
• conversion elements have not been enhanced
• frequent changes in conditions required prompt improvement

In the financial niche, a delay is a direct loss of applications.

Not to «make a website», but:

• accelerate the release of SEO content
• improve website manageability through the admin panel
• Strengthen trust (E-E-A-T)
• increase the conversion rate to applications
• ensure technical stability
• keep the project in constant change mode

It was:

• 2 hours to publish one SEO page
• there is no micro markup
• The author’s blocks, FAQ, and instructions are unstructured
• limited content manageability
• weak accents on CTA

Become:

• 30 minutes to launch a new page
• advanced markup has been implemented (Article, FAQ, Breadcrumb, Product, etc.)
• managed SEO blocks via the admin panel
• enhanced conversion elements
• adaptive structure for mobile traffic
• stable operation of APIs, postbacks, and TV integrations

Important: this was not an «initiative SEO strategy.»
We worked on technical specifications from SEO specialists and businesses.

But something else has become strategic.:

• system implementation of the architecture
• bringing the site to YMYL requirements
• creating a scalable structure
• reducing dependence on the developer when publishing content

We didn’t argue with marketing — we turned their hypotheses into a stable technical system.

Rebuilding the SEO architecture:

• implementation of micro-markup schema.org
• structured data for articles, FAQ, bread crumbs, products
• strengthening the author’s block and trust

A managed blog:

• creating an editorial system
• adding FAQ, author, and instructions blocks
• editing SEO parameters from the admin panel
• automating repetitive elements

The result: the publication of the page was reduced from 2 hours to 30 minutes.

Conversion improvements:

• recycling the calculator
• strengthening the «Apply» and «Personal Account» buttons
• adding promotional blocks and timers
• optimization of the mobile version

The result: a significant increase in conversion (5-10%).

Integrations:

• Phone Verification API
• standardization of data (DaData)
• postbacks
• TV API
• working with partner mechanisms

Efficiency:

• download acceleration
• optimizing the layout
• WordPress support and updates

The average is 20+ tasks per year.

Format:

• hourly work
• fixed TK
• post-payment

We were the only technical contractor.

That meant:

• full responsibility for stability
• quick response
• no contractor conflicts

Our results:

• reduced SEO page publication time: -75%
• significant conversion rate growth after calculator redesign: +5-10%
• noticeable increase in CTR after the introduction of markup
• reducing dependence on the developer when working with content
• saving on changing contractors
• 5 years of continuous cooperation

In the YMYL niche, trust is measured by time.
5 years is already an indicator of consistency.

We didn’t do «one-time tasks».
We have been building a stable technical environment:

• careful implementation of TK
• attention to detail
• constant communication
• adequate cost
• predictability of deadlines

In fintech, it’s not creativity that matters, but stability.

In 5 years, the projects have received:

• a managed SEO structure
• enhanced conversion
• stable integrations
• quick release of content
• a technical partner, not a temporary contractor